Journey so far...
Today
Building!
2022
As Head of Analytics & Revenue Operations, I built an analytics organization that enabled product discovery, rapid experimentation and decision-support for strategic planning.
We democratized access to data through self-serve dashboards, tackled technical debt by embedding engineering rigor into our analytics processes and fine-tuned sales territories and incentives to unlock higher productivity.
I guided our analysts into becoming product-minded contributors, leveraging NLP and machine learning to sharpen marketplace relevance, boost SEO visibility, and meaningfully lift conversion rates.
2021
At RBC Ventures, we launched a new data product to source inbound leads for the partnerships team, leveraging insights from credit card transactions. I also revamped our underlying data infrastructure to reduce storage costs, while accelerating our ability to ship new products faster
2016
At Loblaw Digital, I built and led a team of data scientists and engineers that helped transform online grocery operations. We launched new fulfillment technologies that doubled capacity, improved labor planning with real-time forecasting to boost productivity and customer satisfaction, and developed smarter order batching algorithms that made in-store picking more efficient
2014
Started out my career as an analyst at a consulting firm. I was responsible for analyzing demand trends and presenting recommendations on pricing strategy to the executive team at McDonald's Canada and Europe
Today
2022
As Head of Analytics & Revenue Operations, I built an analytics organization that enabled product discovery, rapid experimentation and decision-support for strategic planning.
We democratized access to data through self-serve dashboards, tackled technical debt by embedding engineering rigor into our analytics processes and fine-tuned sales territories and incentives to unlock higher productivity.
I guided our analysts into becoming product-minded contributors, leveraging NLP and machine learning to sharpen marketplace relevance, boost SEO visibility, and meaningfully lift conversion rates.
2021
At RBC Ventures, we launched a new data product to source inbound leads for the partnerships team, leveraging insights from credit card transactions. I also revamped our underlying data infrastructure to reduce storage costs, while accelerating our ability to ship new products faster
2016
At Loblaw Digital, I built and led a team of data scientists and engineers that helped transform online grocery operations. We launched new fulfillment technologies that doubled capacity, improved labor planning with real-time forecasting to boost productivity and customer satisfaction, and developed smarter order batching algorithms that made in-store picking more efficient
2014
Started out my career as an analyst at a consulting firm. I was responsible for analyzing demand trends and presenting recommendations on pricing strategy to the executive team at McDonald's Canada and Europe